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Banana Boat* Joins Churchill Downs To Distribute 250,000 Sunblock Samples To Kentucky Derby, Oaks Fans
LOUISVILLE, Ky. (April 23, 2002) - Banana Boat®, one of America's
leading brands of suncare products, has announced that it will provide
Churchill Downs with 250,000 samples of its new VitaSkin* sunblock for
distribution to fans in attendance at the historic track on Kentucky
Derby and Kentucky Oaks Days.
The first-ever partnership between Banana Boat Suncare and
Churchill Downs on the biggest weekend in American racing is part of the
track's emphasis on hospitality and customer service in response to new
safety precautions in place for both days. Among the items prohibited
for carry-in by fans on those days are plastic and glass bottles - which
includes items such sunscreen containers. Sunscreen will be available
for purchase and in plentiful supply throughout the track and its
heavily populated Infield on Derby and Oaks Days, but the generous
donation by the nation's second largest producer of suncare products
should ease patron concerns about sunscreen availability.
"Churchill Downs and the Kentucky Derby have long benefited from
the hard work and generosity of our corporate partners and we are
pleased to welcome Banana Boat to that group," said Alex Waldrop,
president of Churchill Downs. "Our fans will have to deal with some
changes as they come through our admission gates on Derby and Oaks Days,
but we're working hard through our hospitality and customer service
efforts to ensure that they have a terrific time once they're inside.
Banana Boat has stepped forward to offer a large quantity of this
essential product for distribution to our fans and we thank the company
for its contribution to the effort to make this one of the greatest
weekends in Kentucky Derby and Oaks history."
The VitaSkin* Advanced Sun Protection sample packets measure 2
½"x 5" and each contains just under a half-ounce of SPF 30 sunscreen for
the body, which provides broad spectrum UVA/UVB protection. They will be
available to fans at four Infield distribution centers and two packets
will be available per visit for each patron.
VitaSkin*, introduced in 2002, is a new line of advanced sun
protection for the face and the body from Banana Boat. The VitaSkin*
oil-free formula protects skin from the harmful elements of the sun
without the thick texture of traditional sunscreen. Enriched with plant
extracts and antioxidant vitamins A, C and E, it goes on light and silky
smooth to moisturize and protect the face and body every day. For more
information, visit www.bananaboat.com.
Banana Boat is owned by Playtex Products, Inc., a leading manufacturer
and distributor of a diversified portfolio of consumer and personal
products. Infant Care is the largest business and market leader with
Playtex infant feeding products, Binky pacifiers, Baby Magic infant
toiletries, Diaper Genie diaper disposal system, and Mr. Bubble bath
products. Feminine Care offers a wide range of Playtex tampons and leads
the plastic applicator segment. Sun Care includes the #2-selling Banana
Boat. Household Products include Wet Ones pre-moistened wipes, Woolite
rug and upholstery cleaning products, and Playtex Gloves, the leader in
the household latex glove market. Personal Grooming includes market
leaders Binaca breath fresheners and Ogilvie home permanents.
Churchill Downs, the world's most legendary racetrack, has conducted
Thoroughbred racing and presented America's greatest race, the Kentucky
Derby, continuously since 1875. Located in Louisville, the flagship
racetrack of Churchill Downs Incorporated (Nasdaq: CHDN) also operates
Trackside Louisville, an off-track betting facility. Churchill Downs
will conduct the 128th running of the Kentucky Derby on May 4, 2002. The
track has served as host to the Breeders' Cup World Thoroughbred
Championships a record five times. The 2002 Spring Meet at Churchill
Downs is scheduled for April 27 through July 7. Information about
Churchill Downs can be found on the Internet at www.churchilldowns.com.
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